The quintessential bookmark: a thick paper card with a simple string. Inspired by the natural world, this design combines classic simplicity with the majestic presence of the humpback whale.
The Beluga Whale is known for its distinctive appearance and charming personality. Its rounded forehead, called a "melon," is a vital organ used for communication. By changing the shape of the melon, belugas produce a wide range of sound waves to interact with one another.
Commonly referred to as "Beluga"—which means "white" in Russian—these whales are often mistaken for having albinism due to their striking color. However, they are born this way. While they start as a light bluish-gray when young, their skin gradually turns pure white as they mature. This coloration allows them to blend in with the icy glaciers of their cold Arctic home.
Back to the Basics: The Essence of a Bookmark
A simple card and a string—this is the most fundamental form of a bookmark. It is designed to mark your page accurately and easily without damaging the book. While exploring various new designs, we chose to return to this classic, essential shape.
Inspired by the ocean and the earth, we have reimagined the bookmark's string as a whale’s water spout or a plant's stem. Let the cool spray from a blowhole or a fresh green stem guide your place in a book, adding a small touch of joy to the beginning and end of your reading.
Practical Features
Writeable Backside: The back of the card provides space to write a short message, a favorite quote, or a specific page number. It’s an ideal way to personalize a gift or keep track of meaningful passages.
Functional Packaging: Instead of a standard envelope, the bookmark comes with a thick paper holder. A precision-cut slit in the middle allows you to secure the bookmark firmly.
Thoughtful Design: Slide the whale into the slit so it appears to be peeking just above the water's surface. This holder prevents the bookmark from bending or fraying and serves as elegant packaging for gifting.
